What is the Design Value (golden crown icon)?

Each item has a Design Value depending on its type and rarity: a Legendary dress is worth more than a pair of Common socks for example. When you submit a design to a challenge, the sum of each item used defines your design's Total Design Value.

Items Design Value and Total Design Value are represented by a number and a Golden Crown icon, you can see them when you're about to submit a design in the recap screen before you submit.

A high Total Design Value can give you a small Final Score bonus (the Stars, which define your final Ranking in a challenge), and is used to break ties when two players get the exact same Score in a challenge.